ELH Detailing Joins Top Row Racing Media as Primary Sponsor

BRIDGMAN, MI — ELH Detailing, located on Red Arrow Highway in Bridgman, Michigan, joins Top Row Racing Media as the primary sponsor for the upcoming 2026 season.

Established in 2013 first on Lake Street in Downtown Bridgman, ELH Detailing has significantly grown over the years and shifted to a new location inside the Bridgman city limits on Red Arrow Highway. Originally owned by Ed Hojara, his son, Eddie, later took on ownership of the business and has not only maintained the foundation built by his father, he has taken the business to new heights.

“From opening day to over 12+ years in business, quality has been at the forefront of our business model. Our team shows up day after day trying to make ELH Detailing the gold standard of our area,” stated Eddie Hojara.

In recent years, ELH Detailing staff has attended several workshops, conferences, and training sessions to explore the latest technology and resources used in the detailing industry. The staff is certified in GTechniq's Coating Technology with a range of Crystal Serum Series options available to keep vehicles looking like new.

Whether by road, by air, or by water, ELH Detailing has a package for all vehicle types. Their website, https://www.elhdetailing.com/, details their services, products, discount plans, history, and upcoming events hosted by ELH Detailing which includes their annual car show which is being held on June 14th this year.

This is not the first partnership ELH Detailing has made in short track racing. For years, ELH Detailing has been a sponsor of the Matt Kemp MCR Dwarf Car, and most recently, joined on as a sponsor for the ARCA car Kemp drove in 2025.

“I know I am really excited to have ELH Detailing a part of the Top Row Racing Media marketing partners. Not only does the staff at ELH Detailing do an incredible job, their professionalism and dedication to their craft speaks for itself,” stated Louis Noakes, owner of Top Row Racing Media.

The Top Row Racing Media vehicle has been detailed by ELH Detailing since 2023, and Noakes has used ELH Detailing for every vehicle since their first location in 2013. ELH Detailing’s work will not only be on display with every mile Top Row Racing Media travels to a race track, their logo will be displayed on the vehicle where thousands of people will see it on the roadways and in the stands.

“We’re excited for this partnership with Top Row Racing Media and think the partnership can work out quite great and is just plain awesome in general,” noted Hojara.

To join Top Row Racing Media as a marketing partner for 2026, more information can be found on our website by visiting https://www.toprowracingmedia.com/marketing-partners-information. Our current list of marketing partners can be found at https://www.toprowracingmedia.com/partners.